Celebrating Technology at the 1933–34 World’s Fair

Poster urging people to attend the Century of Progress International Exposition in 1933–34. The “bright” metaphor encompassed both the technological “progress” that was the focus of the fair and the diversity of resulting consumer goods presented in a striking array of colors. Source: Library of Congress, PPOC, http://www.loc.gov/pictures/item/2014646779/. On the “bright” metaphor, see Regina Lee Blaszczyk and Uwe Spiekermann, eds., Bright Modernity: Color, Commerce, and Consumer Culture (New York: Palgrave Macmillan, 2017).