Explain Yourself: Visual Communication in Early Modern Printed Calendars

Bottom rows of the calendar showing the symbols and the user's handwriting.

There is a curious subgenre of printed calendars in early modern Europe called Bauernkalender. Bauer in German refers to a farmer or peasant, so we might literally translate the name of this genre as “farmers’ calendars” or “peasant calendars.” That is not to say they are in any way simple. You know one when you see it because they are all highly iconographic, largely replacing text with image. In fact, the submission of text to image is so severe as to render an individual edition nearly incomprehensible to any reader without a specific kind of tacit cultural knowledge. Therefore, Bauernkalender demonstrate the potentially unsteady relationship between a material text and its ostensibly intended audience. Bauernkalender are not unique in this manner—among almanac calendars, or among any printed editions for that matter—but they are unusual.

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