German migration in subtropical South America began in the early nineteenth century. It lasted for almost 150 years and shaped one of the most extensive projects of transnational forest colonization and global agricultural exchange in history. This experience catalyzed the formation of different bodies of knowledge, many of them currently either lost or “fugitive,” as Glenn Penny characterizes German migrant knowledge in Central America.
In a recent column in Dissent, the historian Daniel T. Rodgers takes issue with how the word “neoliberalism” has become “a linguistic omnivore” in present-day scholarship. Deeming its success “a measure of its substantive hollowness,” he untangles its various meanings (“market fundamentalism,” “commodification of the self,” “finance capitalism,” and so on) and appeals for a return to a descriptive language closer to social reality. I argue the contrary here. Neoliberalism owes its success to its distinct ideological shape, which functions thanks to, not in spite of, its paradoxes and contradictions. Although the original agenda of neoliberalism has been revised many times over, its scope and reach have steadily increased. Its commonly overlooked scientific dynamism, sponsored by private individuals and foundations, relayed by think tanks, and embedded in a growing, yet problematic “marketplace of ideas,” remains at the very heart of the neoliberal project today.
In 1737, the Swedish naturalist Carl Linnaeus bitterly complained about the haphazard naming practices of his contemporaries. “The names bestowed on plants by the ancient Greeks and Romans I commend,” he wrote, “but I shudder at the sight of most of those given by modern authorities: for those are for the most part a mere chaos of confusion, whose mother is barbarity, whose father dogmatism, and whose nurse prejudice.”1 But even after the many editions of Linnaeus’s Systema Naturae ostensibly brought order to the chaos of naming things in the natural world and structuring Western scientific understanding of it, the problem of accurately describing new natural phenomena persisted.