“Freedom through knowledge” was one of the slogans of Planned Parenthood’s first national campaign in 1942.1 Publishing pamphlets, posters, and testimonials under the headline “Planned Parenthood in Wartime,” the organization related contraception to the need for women workers in the war industries, the urgency of high maternal death rates, and the superiority of American democracy over totalitarianism. This was the organization’s first campaign since changing its name from the Birth Control Federation of America to the Planned Parenthood Federation of America. The campaign and the new name marked a shift in focus from promoting birth control, that is the use of contraceptives once there were too many children in a family, to advocating child spacing, the idea that couples should consciously plan the arrival of their children from the beginning of their marriage.
In August 1939, the newly formed Jamaica Birth Control League opened the island’s first birth control clinic in Kingston to distribute diaphragms at cost or free to working-class women. To advertise their services, the League published a small, discreet notice in the “Wanted” section of the Daily Gleaner, the island’s main newspaper. Within a year, some 500 women had written passionate letters to the League from across the island; thousands more would show up at the clinic’s doorstep, eager to seize on new methods for controlling reproduction.